One of the cool things that came out of attending the Caffeine Crawl in San Francisco a few years ago was getting to know Emily McIntyre, who worked for The Lab at the time and took part in organizing the event. We stayed in touch over the past few years, our paths crossing in Sacramento for a Caffeine Crawl (yes, I drove 2 hours to go to that) and also in Portland, where we caught up over coffee at Spella Caffe in Downtown Portland while I was there for work last year.
Emily emailed me recently to tell me about a venture that she is the Coffee Director for – Crema.co, a subscription-based coffee website – and she asked if I wanted to try it out?
Let’s be real folks, I can’t say no to something like that.
I was impressed the moment I got onto the website. Crema.co is different from most subscription services as usually those services are tied to just one roaster. Crema instead has a roster of micro roasters from across the United States who all offer coffee beans from a variety of regions. While on the site, one can filter the coffee beans by the roast style (light, medium, and dark), the geographic region of the coffee, and even the certification (Fair Trade vs Direct Trade, etc) to see the selection of coffee that fits whatever criteria you have.
The site features information not only on the roaster here in the U.S., but narratives on the farm that the coffee beans originate from so one can read about the farmers who provide coffee to the roasters. The site offers a “Brewlist” where one puts in whatever coffee they want from whichever roaster and can then set the frequency in which they want the coffee to be shipped. The Brewlist also offers the option to pause the shipment of any coffee on the list and of course, one can add and take out beans from the list whenever.
Because I find myself partial to Ethiopian beans these days, I gravitated towards that region while I was picking my coffee. I ended up going with the Ethiopia Awassa beans from Paradise Coffee Roasters. The beans were roasted after I submitted my order and I received my beans within the week.
I’ll admit, maybe my anticipation for receiving the beans was a bit heightened due to the fact that I was running out of coffee at home and was carefully rationing what I had until my shipment arrived. Before I knew it, the coffee arrived in a cool little box that said “Your day just got even better.” Yeah it did!
I pretty much tore open the box right when I got it and used my pour over to make myself some coffee right then and there. I enjoyed it and all subsequent cups of coffee to cup out of those beans.
I never would have been able to try anything from Paradise Coffee Roasters short of being in Minnesota so it was cool to get an opportunity to try coffee from them and have the option of trying other roasters that I wouldn’t have a chance to visit otherwise.
Check out Crema.co to see if it’s something that would be of interest to you or someone you know. The site also offers gift subscriptions in case coffee isn’t your thing but you would like to get in the good graces of family and friends who are dependent on this substance.
If you are even remotely into coffee, read Emily’s articles that have appeared on Sprudge and Eater.
If you are actually in the coffee industry, check out Emily and her husband Michael’s coffee consulting company, Catalyst Coffee.