You have to give Emeryville some credit for trying to constantly improve itself.
This used to be mostly an industrial place but has given away to businesses, such as Pixar, Chiron, etc. I believe Emeryville was the home of California’s first IKEA store (which I’ve never been to, funny enough, even though it’s only a 10 minute walk away from work).
The city has even put in an upscale shopping area to boost visitors – Bay Street Emeryville.
Which brings me to my post.
Bay Street has not been satisfied by its current offering to the public – retail stores, restaurants, a movie theater, and a chain bookstore. Much like Santana Row of Santa Clara, Bay Street now offers housing in the form of condos as a level on top of the stores. In addition, whoever it is that owns Bay Street is constantly trying to beautify the Street.
The past week has seen the main street closed to traffic due to construction. What these people are doing, I have no idea. But, that doesn’t mean they can’t appeal to the public with their construction signs!
Here’s one example. I did a double take when I saw this because I highly doubt construction folks think about fashion all that much:
The thing is, I’m pretty sure that if I did, in fact, have a fashionable hard hat, they still wouldn’t let me in the construction zone.
These two crack me up:
I overheard one lady reading the sign above out loud: “To spend your husband’s money? That’s horrible!”
I guess Bay Street Emeryville is trying to appeal to older women who use their time spending the hard earned money of their long suffering husbands. Probably at Bay Street’s Apple store, I’m sure.